SalesEdge - Premier Commercial Sales Training
Unlock a Sales System That Actually Works in the Real World.
High-performance sales training built for blue-collar industries. No fluff. No theory. Just results.
It’s Not About Motivation. It’s About Mastery.
Sales teams don’t rise to the level of their ambition... they fall to the level of their systems.
We’ll give you a system that holds the line, and raises the bar.
Who This Is For
This isn’t for everyone.
You’re a business owner or sales leader
You’re in roofing, home services, or trades
You’ve got a team or plan to build one
You’re ready to stop hoping and start closing consistently
You Know the Problem
Motivational talks won’t fix your sales team.
Your salespeople don’t need more inspiration — they need real-world tools, language that works in the field, and a system they can actually follow.
You're not losing deals because your team is lazy. You're losing because your system is broken. Your industry is face-to-face. Tougher. Faster. Real.
And that’s exactly what we train for.
Our SalesEdge Program
We combine:
Sales psychology tailored for the blue-collar mindset
Field-tested scripts, objections, and closing frameworks
Accountability systems that actually get used
Weekly momentum calls + 1:1 strategy
Learn to break away from the
Quote & Hope
Spray and Pray
Bidding model
Increase closing rates
Shorten sales Cycles
Increase margins
Prospect with purpose
Lead powerful sales conversations
Break the Quote & Hope
Build lasting trust that turns into long-term clients
What Makes SalesEdge Different
We are the only certified and licensed training partner in the contracting trades, of the proven Baseline Selling Methodology
The Commercial SalesEdge isn’t theory — it’s tactical, tested, and tailored for industries like:
Roofing
Contracting Trades
Trades
Commercial contracting
This program was built for people who work with their hands — and sell with grit.
Real Results, Not Just Ra-Ra
Within 30 days, we had our highest month in company history.
Our team finally had a system they could believe in — and use.
I wish we had found this a year earlier. We were stuck. Now we’re unstoppable.
Our clients don’t need to be convinced. Their results speak louder than our copy ever could.
What’s Inside Our SalesEdge Program
From Prospecting to post sales success, the entire buyers journey
1. Tactical Sales Frameworks
From cold approach to close — a repeatable system, not just tips.
2. Role-Play Coaching
Live sessions that hardwire confidence and objection handling.
3. Closing Psychology for Blue-Collar Sales
We teach your team how to read people, lead conversations, and close like pros.
4. Weekly Accountability + Momentum Calls
We don’t “check in” — we keep the fire lit until your team is performing on command.
5. The Blueprint for Team Buy-In
We help you sell the system to your team, so they actually use it.
6. A comprehensive Sales Playbook
Customized for training and SOP’s for your business
7. eLearning Platform for you
To incorporate into the onboarding process for all new sales reps.
8. A comprehensive Sales Playbook
Customized for training and SOP’s for your business
9. eLearning Platform
for you to incorporate into the onboarding process for all new sales reps.
Hear From People We've Helped
James Bush, Visionary Weather Shield Roofing Systems
“A fantastic program that will shortcut your Service learning curve by years and launch your profits higher.”
JIM BUSH - WEATHERSHIELD
GARY KOPP - ROOFCO ONTARIO
“Wow!... An actual road map with real details of how to sell, who to hire, what to bill and everything else you’ll need to create a more profitable service department, no matter where you are on that success curve right now.”
President - Roofco Ontario Inc
ERIC LUECK
RED HAMMER ROOFING
"Bryan's training is precisely what we have been looking for. He is extremely knowledgeable, professional, and delivers in a straight-forward, fun manner. Building a highly profitable service department has long been a dream of mine. Bryan is helping us lay the foundation for great things to come.”
Owner - Red Hammer Roofing
PATRICK CUNNINGHAM MOSER ROOFING SOLUTIONS
"Helpful, insightful and helped launch our service department into the
next level.”
VP of Service - Moser Roofing Solutions, LLC
CASEY MEDINA ROOF MASTER MAINTENANCE & ROOFING
"It’s been a great system so far with tons of resources and information. The steps we have been shown so far are starting to fall in the place in just a few months. Extremely excited and satisfied with where we’re headed.”
Service Manager Roof Master Maintenance & Roofing
PATRICK QUIN PRQ Exteriors
"This program gives us the exact formula for creating a multi-million dollar
service department. It would take me at least 10X longer to figure all of this out
on my own!”
Patrick Quin, PRQ Exteriors
Frequently Asked Questions
Who is this training program really for?
If you're a business owner, sales leader, or manager in the contracting space that is serious about growing a high-performance sales team — SalesEdge is built for you.
What makes this different from other sales training programs?
While other programs try to convert corporate sales techniques to fit the contractor mold, SalesEdge is built from the ground up with your industry in mind. Learn the systems and processes that have driven the sales success of hundreds of blue-collar businesses across the United States — backed by the support and coaching you need for your team to master them.
How long does the program take to see results?
The structure, content, and coaching that we deliver is designed to impact your business immediately. Most clients see measurable improvements in confidence, closing rates, and team culture within 30 to 45 days. Where we truly separate from the pack is our long-term impact — averaging 5-15% increases in closing rates as well as steady-or-increasing profit margins.
Do you work with small teams or solo founders?
Yes —it’s never too early to build out an effective, consistent, and repeatable sales process and the systems needed to grow and develop a killer sales organization. It all starts with you.
Can I just train my team myself?
Many owners try that first. What they find out – after a great deal of trial and error – is that their investment of time and energy as an owner is far better used on other business needs. Why reinvent the wheel when you can replicate the best practices of industry leaders while developing the personalized edge you need to stand out from the crowd.
What if my team isn’t motivated?
That’s exactly why we exist. This program isn’t built on hype or motivation — it’s built on structure, strategy, and accountability. This foundation allows us to pull your team out of the status quo and align their personal and professional goals with your greater growth vision for the company.
How to Get Started
Book a Free Discovery Call
Get a Custom Sales Plan
Train. Implement. Dominate.
Watch your team go from “trying” to crushing it in weeks — not months.
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