High-Impact Sales Training for Blue-Collar Teams Who Want to Win Without the Fluff
We help real sales teams close more deals, lead with confidence, and scale with clarity. No gimmicks. No scripts. Just proven strategies that actually work in the field — because that’s where we come from.
About Us
At Sales AdvantEdge, we’re not here to impress you with buzzwords. We’re here to change the way your team sells for good.
We’re a team of sales coaches, operators, and growth-minded professionals who’ve been in the trenches. We've knocked on doors. We've made the cold calls. We've led teams through rough markets and record-breaking quarters. We know what it takes to win in today’s sales environment, especially in the commercial and/or B2B industries.
Founded by Patrick Sheehan, a veteran sales leader with over two decades of real-world experience, Sales AdvantEdge was built to bring high-level, battle-tested sales strategy to the people who need it most, the ones doing the work, building relationships, and grinding every single day to close the deal.
What Makes Us Different?
Most sales training is built in theory. Ours is built in reality.
We focus on what actually moves the needle — real sales psychology, customer experience mastery, and repeatable systems. Not scripts. Not fluff. Not hype.
We teach your team how to think, speak, and act like top closers — because that’s what we are.
Our Mission
We exist to elevate the standard of what it means to be a sales professional in trades, service, and home improvement industries.
To give honest, hardworking people the tools and confidence to sell without feeling “salesy”.
To teach teams how to stop chasing and start attracting.
To help business owners unlock serious growth — without burning out.
Who We Serve
From roofing contractors to HVAC teams, from solar to security, and everything in between — if you’ve got a team of boots-on-the-ground salespeople and a dream to scale, we’re in your corner.
Whether it’s Door-to-Door, phone-based, or in-home consultations, our training adapts to your world.
What You Can Expect Working With Us
1:1 and team coaching sessions
Live & virtual training tailored to your industry
Sales playbooks and accountability systems
Leadership development for sales managers
A no-BS, high-performance culture shift
Our Promise
We’re not for everyone. But if you're serious about leveling up your team, your revenue, and your mindset — you won’t find a team more committed to your success.
We're not here to motivate. We’re here to transform.
Hear From People We've Helped
James Bush, Visionary Weather Shield Roofing Systems
“A fantastic program that will shortcut your Service learning curve by years and launch your profits higher.”
JIM BUSH - WEATHERSHIELD
GARY KOPP - ROOFCO ONTARIO
“Wow!... An actual road map with real details of how to sell, who to hire, what to bill and everything else you’ll need to create a more profitable service department, no matter where you are on that success curve right now.”
President - Roofco Ontario Inc
ERIC LUECK
RED HAMMER ROOFING
"Bryan's training is precisely what we have been looking for. He is extremely knowledgeable, professional, and delivers in a straight-forward, fun manner. Building a highly profitable service department has long been a dream of mine. Bryan is helping us lay the foundation for great things to come.”
Owner - Red Hammer Roofing
PATRICK CUNNINGHAM MOSER ROOFING SOLUTIONS
"Helpful, insightful and helped launch our service department into the
next level.”
VP of Service - Moser Roofing Solutions, LLC
CASEY MEDINA ROOF MASTER MAINTENANCE & ROOFING
"It’s been a great system so far with tons of resources and information. The steps we have been shown so far are starting to fall in the place in just a few months. Extremely excited and satisfied with where we’re headed.”
Service Manager Roof Master Maintenance & Roofing
PATRICK QUIN PRQ Exteriors
"This program gives us the exact formula for creating a multi-million dollar
service department. It would take me at least 10X longer to figure all of this out
on my own!”
Patrick Quin, PRQ Exteriors
Frequently Asked Questions
Who is this training program really for?
If you're a business owner, sales leader, or manager in roofing, home services, trades, or any blue-collar industry — and you're serious about growing a high-performance sales team — this is built for you. We work best with companies who already have sales reps, or are ready to hire and train them the right way.
What makes this different from other sales training programs?
Most programs are made for white-collar sales — long cycles, Zoom meetings, and corporate teams. That’s not you. We train for the real world — door-knocking, job sites, fast-moving sales cycles, and field reps who need simple, powerful systems that actually work. This isn’t theory. It’s real. And it works.
How long does the program take to see results?
Most clients see measurable improvements in confidence, closing rates, and team culture within 30 to 45 days. This isn’t a “watch it later” course — it’s a structured, high-accountability program with direct implementation from Day 1.
Do you work with small teams or solo founders?
Yes — if you’re an owner still doing sales yourself or just starting to build a team, this program can help you install the right systems before you grow. That way, you avoid years of trial and error and wasted leads.
Can I just train my team myself?
You could. But do you really have the time, bandwidth, and proven framework to turn every rep into a consistent closer? We’re here to do it right, once, so your team doesn’t just get better, they become the best version they could ever become.
What if my team isn’t motivated?
Perfect. That’s exactly why we exist. This program isn’t built on hype or motivation — it’s built on structure, strategy, and accountability. The kind that pulls teams up and turns them into producers, whether they’re rookies or underperforming vets.
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